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The New Product Notebook
show the needed break-even response rate for a direct mail campaign where the average annual premium ... author's September, 2006 presentation at The Insurance Direct Marketing Forum 2006: Database Delivers! <!-- InstanceEndEditable ...- Authors: Society of Actuaries
- Date: Jan 2007
- Competency: Communication; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Annuities; Life Insurance